Sunday, April 25, 2010

Last month I went to see Greg Brunkalla speak at the Apple store in Soho (NYC.) He talked about the (above) project which involved a hand made/painted zoetrope. He said that the trend for fashion companies is to step away from doing runways and move toward more distinctive/engaging ways of showcasing their new lines. Temperley's spring line happened to be circus themed, so the concept was to have models performing circus acts in the season's clothes played on a zoetrope in public. The individual stills (from the sequences) were used in Temperley's advertising. Apparently, motion graphics have gotten so fine in quality that hi res stills can be used at large sizes as would a normal photo. He also mentioned that most of today's "live action" music videos are done for free.

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