I found these today. They are all work I did for a class last year.
The idea for Fugu cereal came after I saw a news segment saying that Fugu (a prized sometimes poisonous Japanese delicacy made from a particular type of blow fish) was going to be served in high-end New York City restaurants at $300 a plate. The selling point for these potentially deadly dishes (no anti-venom available here in New York,) was that patrons would have a feeling of accomplishment and survival after eating. So when given an assignment to come up with a character/mascot for a product, Toxie was born. These (next) are three out of six ads I created.
I've come across a blog page lately called Cereal Killers (linked below) and after looking at the work there, my stuff seems pretty conservative/not as funny. Maybe, when given the time, I'll come up with Fugu Cereal 2.0? Who knows?
This is the "model sheet" I had to create for Toxie. The side view of the fish is completely cheated. When creating the character, I took some liberties with it's design for two reasons. One, that it be recognizable as a blowfish and two, have you seen what these fish really look like? Not very cute. I'll link below.