Why was my assignment named Kept? Well, I felt there was limitless play with a word associated with so many things.
That and I like secrets. As I told my professor (when I was pitching the idea) not deep-dark-hateful-family-secrets. No no no. Fun-playful-tasty-whispery-secrets, like the kind teenage girls share... or at least used to.
When I created my chocolate company, I thought the package direction could go one of three ways. As you can see above, those choices were lavish (gold lettering,) funky, or fun/funny. In the end, I used all three.
Look at this crummy subway sketch. Anyway, I liked the idea of having tiny boxes that could stand alone or be sold together in a variety pack. I felt the small packaging could be a play on "small treasures" or "kept secrets."
A bit more fleshed out.
When creating our logos, we weren't allowed to draw them up ourselves. We had to "build" them out of previously created fonts. My workmark (then) was a mixture of two fonts. I thought the silhouetted letter shapes were fun and youthful. I especially liked the key shape made in the negative space between the e and p. (Above)
What colors make you think of chocolate? Well, when I showed people these National Geographic volcano photos, they thought I was crazy for thinking they looked tasty. I went and did a bunch of (Western) color research anyway and just made sure to include similar colors in my palette. In my research, I learned things like lavender is a "grown up" pink. Who knew?
Here (above) are the swatches I seperated into color schemes (I'll post some later) and a few"lavish" box cover ideas. The lettering is supposed to be gold or silver foil. These colors are much darker when printed. I put the color schemes together using printed swatches.
When I pointed the key shape out (in my logo) to my professor, she suggested that I bring some more attention to that area. Here are some tests and the finished product (above).
This is a more completed box. I will post the pattern ideas for Kept next.