Why was my assignment named Kept? Well, I felt there was limitless play with a word associated with so many things.
1 have or retain possession of : my father would keep the best for himself | she had trouble keeping her balance.
• retain or reserve for use in the future : return one copy to me, keeping the other for your files.
• put or store in a regular place : the stand where her umbrella was kept.
• retain one's place in or on (a seat or saddle, the ground, etc.) against opposition or difficulty : are you able to keep your saddle?
• delay or detain; cause to be late : I won't keep you; I know you've got a busy evening.
2 continue or cause to continue in a specified condition, position, course, etc. : [ intrans. ] she could have had some boyfriend she kept quiet about | keep left along the wall | [ trans. ] she might be kept alive artificially by machinery.
• [ intrans. ] continue doing or do repeatedly or habitually : he keeps going on about the murder.
• [ intrans. ] (of a perishable commodity) remain in good condition :fresh ginger does not keep well.
• [ trans. ] make (someone) do something for a period of time : I have kept her waiting too long.
• archaic continue to follow (a way, path, or course) : the friars and soldiers removed, keeping their course toward Jericho.
3 provide for the sustenance of (someone) : he had to keep his large family in the manner he had chosen.
• provide (someone) with a regular supply of a commodity : the money should keep him in cigarettes for a week.
• own and look after (an animal) for pleasure or profit.
• own and manage (a shop or business).
• guard; protect : his only thought is to keep the boy from harm.
• support (someone, esp. a woman) financially in return for sexual favors: [as adj. ] a kept woman.
• [ intrans. ] act as a goalkeeper.
4 honor or fulfill (a commitment or undertaking) : I'll keep my promise, naturally.
• observe (a religious occasion) in the prescribed manner : today's consumers do not keep the Sabbath.
• pay due regard to (a law or custom).
5 make written entries in (a diary) on a regular basis : the master kept a weekly journal.
• write down as (a record) : keep a note of the whereabouts of each item.
That and I like secrets. As I told my professor (when I was pitching the idea) not deep-dark-hateful-family-secrets. No no no. Fun-playful-tasty-whispery-secrets, like the kind teenage girls share... or at least used to.
When I created my chocolate company, I thought the package direction could go one of three ways. As you can see above, those choices were lavish (gold lettering,) funky, or fun/funny. In the end, I used all three.
Look at this crummy subway sketch. Anyway, I liked the idea of having tiny boxes that could stand alone or be sold together in a variety pack. I felt the small packaging could be a play on "small treasures" or "kept secrets."
A bit more fleshed out.
When creating our logos, we weren't allowed to draw them up ourselves. We had to "build" them out of previously created fonts. My workmark (then) was a mixture of two fonts. I thought the silhouetted letter shapes were fun and youthful. I especially liked the key shape made in the negative space between the e and p. (Above)
What colors make you think of chocolate? Well, when I showed people these National Geographic volcano photos, they thought I was crazy for thinking they looked tasty. I went and did a bunch of (Western) color research anyway and just made sure to include similar colors in my palette. In my research, I learned things like lavender is a "grown up" pink. Who knew?
This is a more completed box. I will post the pattern ideas for Kept next.
